Punchline Talks! The B!G interview with Chris Creed, chief executive of Creed Foodservice
By Mark Owen
Chris Creed has been the driving force and vision behind Creed's growth in recent years from a regional food service supplier to a significant national player. As chief executive, he grew the business from £8m to £81m, 85 lorries on the road, with 400 staff operating out of three depots.
They were 'flying' and had just got into the Sunday Times Top 100 Best Companies to Work For and then the pandemic hit. For a company that caters mainly to the hospitality business, suddenly in a couple of weeks the roof fell in, and it was an utter disaster going from £2m turnover per week diving down to £400K.
How did they survive and how did the management team pull off a great escape? How did they pivot the business and what were the lessons learnt? What is the current situation and how does he see the hospitality industry fairing as we come out of this next lockdown? How is the food industry changing as a whole?
Chris doesn't pull any punches and it is a really good interview with a business leader who is at the top of his game. The passion and burning desire after all these years still comes across. Tune in! It doesn't matter what industry you are in - there is lots to learn here. As usual the questions are by Punchline-Gloucester.com editor Mark Owen.
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