Land Rover turns key on 'major' dealership plan
By Simon Hacker | 15th September 2023
More details have emerged on exciting plans for a "major retail destination" at Ashville Business Park at Staverton.
Back in May, Tewkesbury planners approved the bid from Marshall Land Rover for a new showroom with workshop, offices and units for storage, spare parts, as well as an MOT bay.
The proposal, adjacent to Commerce Road, will sit on a mixture of unused brownfield site to the west of a temporary Land Rover facility. The main two-storey building will also be joined by separate valeting accommodation and associated parking and landscaping.
The site had been subject to planning aproval for two similar proposals for automotive retail in 2016 and 2018, the latter being for a Jaguar Land Rover outlet, while a year later, permission was also given for the "redevelopment and extension to the Stratstone Land Rover site with a new joint, Jaguar and Land Rover (JLR) showroom, servicing facilities and associated vehicle display areas."
In June 2021, Marshall Motor Group acquired Cheltenham and Gloucester Jaguar Land Rover from Heritage Automotive, in a move the employer said would pave the way for 50 new jobs.
The following month, Marshall moved into a temporary dealership at the site and said the Gloucestershire investment was important for the brand.
Chief executive Daksh Gupta said: 'Cheltenham and Gloucester are fabulous locations for the Jaguar and Land Rover brands and we are proud to extend our representation with them in these strategically important territories."
He added: "This acquisition extends the number of counties in which we operate to 29 and is our first business in this part of the M5 corridor and in Gloucestershire."
More detailed specification on the latest approved bid, from Sheffield-based contractors BDB Design Build was signed off by Tewkesbury Borough Council this week, with the project expected to last 39 weeks and support coming from various subcontractors.
In its new format, the solus Land Rover plan will feature a construction height of 8.1 metres, which is 0.5m lower than previously proposals and the aim is, planners were told, to create "a prominent motor retail destination".
Ridge, the project's architects said: "In terms of materials, the external facade materials will be a combination of clear frameless showroom feature glazing and high-quality metallic rain screen to the display and retail facades, with light grey trapezoidal cladding to the workshop facades and Valet building. lluminated brand signage will be mounted at a high level on the main building to highlight brand presence from a distance, whilst at ground level, directional signs will be installed. The showroom roof will be proprietary composite roof panels, concealed behind parapets."
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