Major plans for Julian Dunkerton's Dowdeswell Park estate are finally making progress after a five year delay.

An application has been submitted to demolish the former Dael Building after the owners concluded it was not worth refurbishing.

It had been earmarked for a development to include a cafe and exercise studio, with plans approved in November 2018.

At the time Mr Dunkerton, who made his fortune with the Superdry brand, told Punchline he would be investing another £10million-plus into the estate. It is already the home of Dunkerton's Organic Cider Shop and Holland Cooper Boutique.

Works to extend and alter the Dael office block began but have never been completed and the project has sat idle.

SF Planning Limited have now submitted an application to Cheltenham Borough Council to flatten the two-storey building in London Road, Charlton Kings.

It said: "Whilst there is no requirement to justify the removal of a building it is considered helpful for the Local Planning Authority to understand why it has been considered necessary to invest in the removal of the Dael Building.

"Since the redevelopment and opening of Dowdeswell Park, the applicant has explored different options as to the most viable use of the existing buildings on site and it has been concluded that the Dael Building would require a significant amount of improvement and alteration to maximise its potential.

"The building does not lend itself to any industrial process and its location means that it is not the most suitable for residential conversion."

Demolition of the steel-framed building is expected to start on May 31. The firm has not yet revealed what it will be replaced with.