ProCook boss hails 'growing momentum'
By David Wood | 9th April 2024
Gloucester-based kitchenware firm ProCook saw revenues rise in the fourth quarter.
Results for the 12 weeks to March 31 showed total revenue of £13.2m, an increase of 4.8% year on year, outperforming the UK kitchenware market by approximately +2% points.
Total LFL revenue turned positive in the quarter, having increased by +1.5%, continuing the improving trend from previous quarters (Q1: -8.3%, Q2: -2.1%, Q3: -0.6%).
Ecommerce LFL revenue was -2.5% in Q4, improving from -5.1% last quarter as further customer experience improvements were delivered.
Retail revenue growth of +8.9% in Q4 benefited from continued momentum in LFL revenue growth (+4.3%), the opening of two new stores in the previous quarter and the upsize relocation of a third store during the fourth quarter, partly offset by the closure of three smaller garden centre stores and the Cookery School part way through the quarter.
Full year revenue of £62.6m increased by +0.4% YoY, or +1.6% excluding the Amazon EU channels which were exited last year.
At the end of the fourth quarter, the group held a net debt position of £0.7m (FY23 Q4: £2.8m) with available liquidity of £15.3m.
Lee Tappenden, ProCook chief executive officer, said: "I am pleased with the growing momentum in our performance which reflects the enhanced range, experience and value we are delivering to our customers.
"Despite the market remaining subdued, we are gaining share giving us confidence that our proposition continues to resonate with consumers.
"We look forward to delivering further strategic progress as we continue to build an even stronger customer-focused business which will allow us to accelerate profitable growth as trading conditions improve."
The group said it has made good strategic progress during the year, including opening new stores, the launch in March of a new small kitchen electricals range, improvements in customer experience online and in store, and delivering even greater value for customers through meaningful price reductions.
Whilst the macro environment remains difficult for consumers, ProCook says it is confident that the work done to strengthen the business over the last two years will support a stronger performance in the new financial year and as conditions improve, enabling the group to deliver profitable and sustainable growth for all stakeholders.
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