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Gloucestershire Business News

Procook revenue grows 30 per cent

Gloucester-based kitchenware brand ProCook Group Plc has revealed an almost 30 per cent revenue growth in the last year.

The business, which listed on the London Stock Exchange in November 2021, reported a total revenue of £14 million for the quarter ending April 3, taking the full year total to £69.2 million.

This reflects a 77.5 per cent two-year increase on 2020's figures.

ProCook said 723,000 new customers had shopped with the brand for the first time during the period, and it had have successfully increased the rate of repeat purchase within 12 months from 18.6 per cent to 25.5 per cent year on year.

The business achieved revenue growth of 11.4 per cent in the fourth quarter, which included a significant channel shift back to retail, as all ProCook stores were closed for the whole of Q4 in 2021 due to Covid restrictions.

Ecommerce performance in the fourth quarter is said to reflect particularly tough comparatives from last year, where online demand during the lockdown period was particularly strong, coupled with the impact of the strategic exit of the Amazon UK marketplace at the end of June 2021.

On a two-year basis Ecommerce was up 70.4 per cent, and 134.1 per cent on a like-for-like basis (which excludes the impact of Amazon).

Full year gross margin was 140 basis points lower than last year, which is said to reflect ProCook's expectations, predominantly due to the impact of increased marine freight costs incurred in the year. Underlying product margins have remained strong.

A spokesperson for ProCook said: "Trading conditions have become more challenging over the last quarter with a number of well-documented pressures impacting consumer shopping habits and operational costs. Despite a tougher consumer and macro environment, we continue to attract new customers to the brand, are outperforming the market, and remain confident in our value-for-money, specialist offer.

"With a clear strategy for long term profitable growth, we look forward with confidence that we can build the ProCook brand and share our passion for cooking with more consumers both here in the UK and further afield."

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