Cheltenham-based fashion giant, Superdry, has ended its ambassador deal with Brooklyn Beckham.

The son of David and Victoria Beckham became a Superdry brand ambassador in November last year, in a deal reported to be worth £1 million, as reported by The Mail on Sunday.

He promoted the brand to his 14 million Instagram followers, but received criticism from some because of some of his conflicting posts - he was promoting Superdry's vegan trainers, but also posting videos cooking meat.

Superdry said that it always reviews the ambassadors it works with and had decided to work with 'a different range of talent'.