Every hero needs his signature style and so it is fitting that menswear retailer Moss is arriving in Gloucester on May 4.

The date is an informal celebration of the Star Wars franchise with fans punning "May the 4th be with you".

However, instead of Jedi robes and Yoda wisdom, the debut of Moss in the city will bring customers decades of tailoring know-how and a history of innovation.

The brand, founded in London in ​​1851, dropped the Bros from its name late last year in an effort to reflect a more modern and diverse approach that goes beyond wedding suits and formal tailoring.

Central to the new 1,948 sqft store in the Gloucester will be its SS24 collection, featuring a laid back summer vibe and relaxed lines.

The Quay's branch will also offer an expert team of local in-store stylists to help new customers discover and enhance their unique style, as well as housing the Moss custom made tailoring service.

Brian Brick, CEO at Moss, said: "This store is a celebration of everything Moss stands for today; modernity, diversity and accessibility.

"We've leaned into our 173 years of expertise to land our most modern tailoring offer yet, alongside a range of premium casual styles to form a really considered collection.

"We're not just a suit brand that sells some casualwear or vice versa; Moss has transformed into a competitive menswear destination for both occasions and daily wardrobes, and we're hugely excited to showcase this to customers in a key corner of the south west."

Owner of the Quays, Peel Retail & Leisure has also announced two moves for existing retailers.

Footwear and lifestyle brand Skechers will be upsizing its store this June. It will launch a store 50% bigger than its existing location in a 4,500 sqft unit opposite Moss and Timberland.

Sporting heritage clothing brand, Raging Bull has also relocated, taking a 1,400 sqft unit.

Paul Carter, asset director at Peel Retail & Leisure, said: "Gloucester Quays continues to be a hotspot for leading retailers, and the commitment of new brands like Moss combined with investment from existing tenants like Skechers, is testament to its sustained appeal as an established, top 10 outlet.

"Responding to consumer demand is of the utmost importance, and maintaining a refreshed, diverse mix of retailers plays a significant role in this, something we've championed for 15 years and no doubt why Gloucester Quays continues to perform."

The flurry of retail activity at Gloucester Quays follows the announcement that the outlet experienced another record period of sales from April 2023 to March 2024, with sales and footfall performance up 11% and 7% respectively.

This year the outlet is also celebrating its 15th anniversary , having launched in 2009.