Freemans Event Partners strengthens leadership team
By David Wood | 21st May 2025
Gloucester-based Freemans Event Partners has made two new appointments to its leadership team to accelerate its commercial and revenue growth strategies.
Dom Hobbs is joining as new business development director and Dan Moody is stepping into the role of head of revenue growth.

Dom will bring more than a decade of commercial experience in the major events sector to his role at Freemans Event Partners, where he will be responsible for driving new business opportunities for the firm.
He most recently led an international sales team on the official hospitality programmes for some of the world's most high-profile sporting events and, prior to this, he served as the commercial lead for the premium department at Tottenham Hotspur Football Club, where he played a key role in building and maintaining the Premier League's largest multi-year seasonal membership model.
Additionally, joining the business from Jaguar Land Rover, Dan was a strategic and commercial finance partner where his work focused on driving programme profitability, shaping strategy, and ensuring global product viability amid shifting market regulation.
In his new role as head of revenue growth, Dan will lead group-wide efforts to drive and protect revenue through both on-the-ground customer experiences and data-driven commercial strategies.

Matt Luscombe, CEO of Freemans Event Partners, said: "We're thrilled to welcome Dom and Dan into their new roles at such an exciting time for the business. Dom's sector expertise and proven track record in delivering commercial growth across global sporting events is a perfect match for our ambitions.
"Dan's analytical mindset and strategic focus will be instrumental as we continue to evolve our data capabilities. These appointments reflect our commitment to investing in top talent as we continue to deliver innovative, high-performing solutions for our partners and customers."
Freemans Event Partners is trusted by some of the world's most iconic venues and events including Silverstone Circuit, Allianz Stadium, Lord's Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials.
Its services include event F&B, end-to-end supply chain and wholesale, fan zones, brand and street food partnerships, payment tech, sustainability, and premium hospitality solutions.
Established in 1975, this year marks Freemans Event Partners 50th anniversary. Growing from a single fish and chips outlet at Silverstone Circuit, the family-owned company now provides bespoke offerings to large events, venues and experiences, anywhere in the UK and Europe, and reaches more than 25 million people, across more than 650 event days each year.
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