Cheltenham-based fashion brand, Superdry Limited has reported a year of significant operational progress and strategic reset, delivering stronger margins, a return to profitability and extensive restructuring as it continues to refocus on full-price trading and sustainable long-term growth.

Group revenue for the 52 weeks to April 26 was £374.6 million, compared to £488.6 million in FY24, reflecting planned store closures, a disciplined approach to discounting and a restructured wholesale network.

Despite the fall in sales, the group achieved adjusted profit before tax of £33.8 million, a major turnaround from the £48.3 million loss recorded in the previous year.

Store sales reached £175.2 million (down 22%), following the exit of loss-making sites under Superdry's restructuring plan and reduced promotional activity.

Ecommerce sales were £109 million (down 25%), impacted by reduced promotional activity, but delivering improved channel-level EBITDA through stronger marketing efficiency and logistics savings.

Wholesale sales were £90.4 million (down 23%), due to a change in the structure of the wholesale business, with a key focus on profitable franchise stores, and removal of territories where the IP was sold in FY24.

The year saw the full implementation of Superdry's court-sanctioned restructuring plan (RP), launched in April 2024.

Key measures included:

• Rent reductions across 36 UK stores

• Extension of debt facilities with Bantry Bay Capital and Hilco Capital to June 2027

• £10 million equity injection in June 2024 and a further £4.3 million raised in September 2025 to strengthen liquidity

• Completion of 47 store closures and renegotiation of lease terms across the UK estate

Superdry's focus during the year was on stabilising the business, simplifying its cost base and rebuilding product strength.

It invested in a new Superdry website and full-scale rebrand under Superdry & Co, unveiling a new logo and refreshed store formats.

It said the refresh underscores a return to the brand's heritage, cleaner aesthetic, more premium positioning and renewed focus on brand identity and controlled distribution.

In the current financial year, the company's management expects further operational benefits from its streamlined cost base and renewed focus on full-price trading.

Store like-for-like sales are expected to improve as the impact of the Superdry & Co rebrand takes hold. And ecommerce growth is projected to return as digital enhancements mature, while the Affiliation and Concession store models are set to support wholesale recovery.

Julian Dunkerton, chief executive officer, said: "FY25 has been a transformative year for Superdry. We have taken the tough but necessary decisions to reset the business, rebuild our margins and restore financial stability. Our focus on design, quality and sustainability is beginning to resonate again with customers.

"While the retail environment remains uncertain, we are emerging leaner, more disciplined and better positioned to grow profitably."

The company de-listed from the London Stock Exchange in July 2024.