Newspapers see continued drop in circulation
By David Wood | 5th April 2024
Gloucestershire's major newspapers saw their print circulations fall sharply last year.
The Gloucester Citizen's average weekly circulation between January and December 2023 dropped 21% to 2,614 while the Gloucestershire Echo's circulation fell by 19% to 2,614.
The decline of the two Reach-owned newspapers comes on the back of regular cover price rises. Both newspapers now cost £2.60. Reach has increased print cover prices to offset declining online advertising revenue over the last year.
Meanwhile, the Newsquest-owned Stroud News & Journal fared comparatively better, seeing a 8% fall in circulation to 3,483 while the same company's Wilts & Glos Standard fell 13% to 2,313.
There was bleak news for the Tindle-owned The Forester which saw its weekly circulation fall by 24% to 2,136.
The 401 non-dailies audited by ABC saw their January to December circulations decline by an average of 16% compared to 2022, according to Press Gazette's analysis.
UK regional daily print newspaper circulations fell by an average of 19% year-on-year in the second half of 2023, according to the latest ABC figures.
Eight of the ten titles with the biggest year-on-year falls were owned by Reach, whose daily titles included in the ABC data saw a combined average decline of 25%.
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