Currys has unveiled its next-generation retail media network, Currys Connected Media.

80% of UK households are Currys customers, and Currys Connected Media leverages this unique access to allow partnered brands to understand, reach and engage millions of customers online and in store.

Currys has over 300 stores across the UK, including those in Gloucester and Cheltenham.

The fastest-growing segment in the advertising industry, the retail media sector in the UK is forecast to be worth £6.5bn by 2027, making up 16% of total digital ad revenue.

Brands such as Samsung, Acer and Hisense are already harnessing the power of Currys Connected Media, which is built on solutions from industry-leading partners including Circana, Epsilon and Criteo.

Rich first-party customer data is leveraged to better understand what customers will be shopping for, and when, and a range of new advertising vehicles then empower brands to act on these insights, allowing them to directly engage customers at the point of purchase.

Together, these tools represent a powerful new network to influence millions of UK customers, who for every £4 that they spend on tech, spend £1 in Currys alone.

At the base of Currys Connected Media sits the Currys Tech Insights platform, which transforms Currys' first-party customer data into actionable insights for Currys and partners.

Partner brands accessing the platform can also be supported with in-house consultancy provided by Circana's industry-leading data and insight experts to deep dive into a range of topics including ranging, pricing and customer insights.

Together, this means brands can unlock the ability to anticipate Currys' customers current and future needs, understanding which categories and products they will be shopping for and when.

Crucially, Currys Connected Media then gives brands the tools to act on these insights through its cutting-edge advertising vehicles Tech Hunters (offsite) and Tech Buyers (onsite).

Currys Connected Media enables brands to learn about their customers through our Insights capability, and to then reach, inform and convert those customers whether they are shopping online or instore with Currys.