Cheltenham-based Superdry has brought in City advisers to examine further debt-raising options.

The move to bring in PricewaterhouseCoopers (PwC) follows a pre-Christmas profit warning, as reported by Sky.

It comes just weeks after the fashion brand's shares sank to a new low, when it blamed mild autumn weather for weak sales.

Superdry already has debt facilities through arrangements with Bantry Bay Capital and Hilco, worth a total of more than £100m. 

Early last year, the retailer's founder and CEO, Julian Dunkerton, appointed Interpath Advisory, a restructuring firm, to draw up cost-cutting plans.

Superdry hasn't yet updated on its Christmas trading, but some analysts believe the colder weather may have delivered a sales boost.

Punchline-Gloucester.com said: "Superdry is such an important brand for Cheltenham, employing hundreds of local people. It is an amazing success story, and we really hope they can turn the business around."