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Gloucestershire Business News

Winter Glow unveils the brand-new immersive Winter Village

Winter Glow, a multi-attraction Christmas event based at Three Counties Showground, Malvern, has announced the details of their magical new immersive Santa experience, launching on November 25, and running until December 24, 2022.

The personalised adventure will be set in a life-size Winter Village which is 2000m², with festive activities for all the family to complete, along the help of Santa's Elves and Mrs Claus.

The spell binding grotto adventure promises to be full of fantastical experiences and festive surprises and begins when families receive a personalised invitation in the post from Father Christmas himself, inviting them to the North Pole to visit him and his Elves.

Families will be transported to a festive wonderland as they arrive at Winter Glow's handcrafted Winter Village. They will be greeted by Santa's Head Elf, Jingle who has some cheeky challenges for them to complete before making their special journey through the winding buildings to Santa's Toy Workshop. How many Christmas characters will they encounter on the way?

On arrival to the workshop, which is full to the brim with authentic sights, sounds and smells, visitors will once again by greeted by Elves and invited to explore their magical surroundings. Each family will be called one by one for their special appointment to meet Santa in his cosy grotto.

Prepare for children to be astonished as Father Christmas asks them personalised questions about their hobbies, achievements, and favourite moments of 2022. After all, he is always watching! Each child will then be presented with a special gift, hand-picked by Santa, along with an official certificate to confirm their place on the Nice List.

The experience doesn't stop there! After their visit with the big man, families will be invited to Mrs Claus' Bakery where each child will decorate their own Christmas biscuit, before heading back into the Winter Village through The Old Sweet Shoppe and North Pole Letter Box, to enjoy a selection of festive street performers and the magical atmosphere that follows them. Stay and play for as long as you like!

Jingle the Head Elf said: "All of my elves are busy in the toy workshop and are so excited about meeting everyone in our festive Winter Village at Winter Glow this Christmas. We will be leaving the North Pole in mid-November, to make the long journey to Worcestershire and can't wait to sprinkle our Christmas magic."

Along with the Personalised Santa Experience, visitors can also take part in a newly themed Light Trail 'A Christmas Odyssey', ride a 120ft Observation Wheel, skate on the Indoor Ice Rink, and browse Winter Glow's brand-new Christmas Market, which will feature a selection of local traders, crafters and artisans. A Food Quarter, Ice Cafe and Bavarian-style bar will also be in place for visitors to refuel after a busy day of festive fun.

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