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Gloucestershire Business News

Four amazing festive experiences in one place

Winter Glow promises a world of festive wonder this year, as the Three Counties Showground in Worcestershire is transformed for Christmas 2021.

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter.

Choose from daytime entertainment and extra special experiences, through to night-time fun, with a newly themed winter light trail and festive food quarter.

Skate along on one of the region's largest real ice rinks and take a break with a steaming hot chocolate or grab a light lunch from the indoor Ice Café.

Then head on out on the sparkling new light trail, as it winds across the showground, with giant illuminations under the stars. Thrill seekers can also soar upwards, to see the Malvern skyline like never before on the giant Observation Wheel!

Families will enjoy a magical trip on the Arctic Express train, which will transport you from the main gate station for a traditional and personalised visit to see the big man himself.

Meet Santa Claus in Father Christmas's cosy cabin, surrounded by his friendly elves, who have been busy making presents and gifts for all the visiting children and don't forget to taste one of Mrs Claus' freshly baked cookies as you leave.

Winter Glow is a festive celebration, which starts in mid-November with the opening of the Ice Rink, followed by the Illuminated Light Trail, alongside Malvern's first giant Observation Wheel and finally personalised Santa Experiences running throughout December.

With a magical mix of festive fun, the countdown to Christmas has begun!

Tantse Walter, from Winter Glow, said: "We are super excited to be bringing a brand-new festive attraction to Malvern this winter! 

"There really is something for everyone, from unforgettable Santa experiences for little ones, with each family guaranteed a private audience in Santa's cabin, indoor ice skating for the whole family, to phenomenal views from the 120ft observation wheel and festive atmosphere throughout the new illuminated light trail."

Make the most of Winter Glow, create memories and marvel at the giant wheel, keep a look-out for the gift-giving elves, wander through the stunning lit trail and don't forget to take a break to enjoy the ambience, with a seasonal food treat from our festive food quarter or even a beer or glass of steaming mulled wine.

On certain days in the run-up to Christmas, the Ice Rink will host themed sessions and DJ nights.

Gather your friends and family and head to the season's most anticipated winter wonderland, in the heart of the Midlands, with free parking.

Visit  to find out about the special events and book tickets.

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