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Gloucestershire Business News

World-class brand line-up revealed for The Orchard at the 2020 Cheltenham Festival

A host of world-class brands have teamed up with Cheltenham Racecourse as part of a unique themed area at The Festival next month.

The Jockey Club will open its doors to more than 260,000 people for four iconic days of sport in March. And while some of the leading names in horseracing take to the track, some of the UK's leading brands will be partnering with Cheltenham Racecourse off it.

Now in its second year, The Orchard is situated in the heart of the Tented Village throughout The Festival from Tuesday 10 to Friday 13 March. Playing host to a range of luxury retailers ranging from premium drink brands to high-end travel and sought-after beauty and jewellery names, The Orchard will provide racegoers with a place to spend their time between the week's 28 races.

Ian Renton, The Jockey Club Cheltenham and South West regional director, said: "We're incredibly excited to show racegoers this fantastic area and proud of how it has developed since last year. We work so closely with the brands involved and they have some amazing things lined up for our racegoers to see, do and, of course, buy during The Festival. We're all set for a fantastic week."

Michael Wainwright, Managing Director of Boodles, said: "Boodles sponsor a race at the Cheltenham Festival and are closely affiliated with horseracing. The Cheltenham Festival audience has proved absolutely ideal for Boodles and a presence in The Orchard alongside other luxury brands has enabled us to meet and sell to some great new customers."

Entry to The Orchard is available to Club Enclosure ticket holders, hospitality guests, owners, trainers and all Cheltenham Racecourse Annual Members. Also new for 2020 in The Orchard are The Pods, each with their own balcony and available to hire for 12-20 guests in each.

For details of The Orchard and The Festival go to thejockeyclub.co.uk/Cheltenham 

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