Cheltenham-based fashion retailer Superdry is making sure all its staff get a share of the benefits from the group's amazing growth.

Owners SuperGroup directors Julian Dunkerton and James Holder will transfer into a fund 20 per cent of their gain from any increase in the group's share price over a threshold of £18.

Then each £5 increase in the share price over the £18 threshold would see the founders putting £30m into the fund for all colleagues, including those who work part-time.

The entire cost of the plan is being funded by Julian and James.

Under the plan, for each £5 share increase over the £18 threshold, full-time store colleagues and those in the most junior roles in head office, totalling more than 2,600 people, would be awarded up to £2,000, at the end of the three-year plan period.

The equivalent figure for store managers would be £28,000 for senior leaders up to £75,000 and for executive team members would start at £300,000. All awards will be over and above existing pay and bonus arrangements.

The Scheme, which will run from 1 October 2017 to 30 September 2020, is being launched today as the Group holds its Annual General Meeting in Cheltenham.

Julian Dunkerton, SuperGroup founder and the product and brand director, said: "James and I passionately believe that the success of the Superdry brand is down to the combined work of all our people.

" As the founders of the business we remain significant investors and it is important to us that we share our on-going success with all colleagues. This is the right way to ensure that our great team is properly rewarded for all the work they are doing to grow our global lifestyle brand."

What do you think? Email mark@moosemarketingandpr.co.uk