The Coast is clear for a new art gallery to open in abandoned Promenade shop
By James Young | 15th November 2019
Plans have been lodged to transform a shop front in a Grade II-Listed Cheltenham building on one of the town's most prestigious shopping streets.
The Birmgingham-based Washington Green Fine Art Group have lodged plans to turn the former Coast store at 82a The Promenade into a fine art gallery and shop.
Called Castle Fine Art, the application also submits details of the new fascia design for the store front.
Split over four floors, the ground floor and basement have been planned as sales floors with the first and second stories have been designated as display areas.
In order to improve access to the upper floors, new staircases have been planned, with the applicants saying that that will come with "minimal harm to the existing building."
Documents lodged with the application say: "The brief as developed requires the updating of 82a, the Promenade to improve suitability and expand useable space for its current use as a gallery and fine art store.
"Internal staircases are to be added and altered to improve safety of the building and allow customer access to upper floors, whilst ensuring minimal harm to the existing building.
"New signage is also proposed for the exterior of the building."
The store front is in an area of Cheltenham Town centre that has seen a number of store closures in recent months.
As well as Coast, LK Bennett shut its store on the corner of the Promenade and Imperial Square while The Gap's nearby premises were recently listed for sale.
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