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Gloucestershire Business News

Strong start in 2025 spells housing growth, says developer

Tewkesbury-based Bromford has already secured land for 179 new homes this year.

The new developments will be built in Highnam in Gloucestershire (95 homes), Brierley Hill in Dudley (50 homes) and Hopwood near Bromsgrove (34 homes).

The new homes will offer a mix of social rent, affordable rent and shared ownership to support different housing needs.

Bromford is also progressing contracts to acquire land for over 1,000 additional homes across multiple locations, aiming to complete agreements by the end of March 2025.

These future developments will support its long-term strategy to increase the scale of its housebuilding programme and deliver more affordable homes to meet growing demand.

A significant proportion of the new homes will be for social rent, reinforcing the company's position as England's biggest builder of social rent homes.

The land purchases are part of Bromford's ambitious goal to build 11,000 homes across the West Midlands and West of England over the next seven years.

Lyndon Parkes, head of land at Bromford, said: "This year has started strongly, with several land deals completed and even more in the pipeline. With more than 1.3 million households currently waiting for a social home in England, the need for high-quality, affordable housing has never been greater.

"Our latest acquisitions mark another step forward in our efforts to deliver much-needed homes. With demand continuing to rise, it's more important than ever that we build at scale. Securing land is a vital part of this strategy, allowing us to play a leading role in tackling the housing crisis.

"As we look ahead, our focus remains on identifying and securing land opportunities that align with our mission to support and uplift the communities we serve, helping them to thrive."

As part of the company's ongoing efforts to deliver homes more efficiently and sustainably, it is also set to build some of its future developments using Modern Methods of Construction (MMC). This approach will see key structural elements manufactured offsite before being assembled on location, reducing onsite waste and improving overall efficiency.

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