British surfwear retailer Saltrock has signed a deal to open a permanent outlet store in Gloucester Quays, following the success of its recent pop-up shop at the centre.

Marie Clarke, brand manager at Saltrock, said: "We've been delighted with the response to our pop-up store at Gloucester Quays and have decided to make our presence in Gloucester a permanent fixture.

"Gloucester Quays has proved to be the perfect platform for Saltrock, from the impressive footfall figures and events to sitting alongside other big high street brands, we're really pleased to see the appetite for the brand in the region."

Saltrock has signed a long-term lease on a 1270 sq ft unit, creating the brand's second permanent outlet store in the UK.

The new signing follows a string of recent tenant announcements at Gloucester Quays, including Barbour, Hotel Chocolat, Five Guys, Radley London and adidas. It will join an array of leading brands in the centre such as Cath Kidston, All Saints, Joules, Calvin Klein and Ted Baker.

Rachel Scott, head of leasing at Lifestyle Outlets, which operates the Quays, said: "It's a pleasure to announce Saltrock is taking a permanent fixture and adding to the line-up of brands at Gloucester Quays. Saltrock is a well-loved brand offering products our shoppers love.

"Maintaining great brands and announcing new retailers to the centre is testament to the ongoing success we've seen at Gloucester Quays, with new openings, increasing footfall and rising sales figures - all in contrast to the current retail landscape we're reading about in the headlines."