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Gloucestershire Business News

Supplying flowers for Julian Dunkerton's wedding led to a new business partnership

Supplying flowers to Julian Dunkerton's wedding last year has led to a business partnership and a new enterprise starting at Dowdeswell Park.

The Beautiful Flower Company opened its doors for business today, with Johanne Wood leading the operation and excited to be dipping her toes in to the Cheltenham market.

Having run Passion, a Bath-based event florists for 18-years, Ms Wood is excited to be moving to Gloucestershire and linking up with a big name in business.

 Johanne Wood at the Beautiful Flower Company

"I got introduced to the area by a friend of mine who is the head chef at the Lucky Onion," she said.

"He introduced me to Julian and I supplied flowers for his wedding last year.

"He then asked me if I wanted to start a business with him and that's where we are.

"We're very luck to be here, to be part of the group. We have a tie in with the Lucky Onion and Bar 131 and I don't think it will take long for people to know we are here.

"Our product will be our advert and we're excited about what the next year holds."


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While creative king Dunkerton has been involved in the design of the premises and branding of the new enterprise, Ms Wood said she will be in control of the business on a day-to-day business.

There's a battle of wills between us some of the time," she said.

"Julian is a very visual person and has ideas, but I have had my own flower company for 18-years in Bath, so I know my stuff.

"I have been left to do that side of things because that's my skill set, but Julian has had a say on how the shop looks.

"Passion is an old barn that isn't a retail space. Here we are going to be customer facing and supplying all the flowers and props people need for their wedding.

"We try and make weddings as personal as we can for the needs of each client.

"We're keen to tap in to the Cheltenham flower market and with Julian involved, anything is possible."

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