Superdry branches out into winter sports gear
By Sarah Wood | 23rd July 2021
Cheltenham-based global fashion brand, Superdry, has teamed up with US snowboard and ski brand, Gilson to release a range of boards, skis and helmets.
The new range will enhance its focus on winter sports, as it unveils its seventh annual snow collection, as reported by RagTrader.
For the first time, its snow campaign was shot in the southern hemisphere. The campaign features Kiwi snow lovers Jesse Cassrels, Tanya Stone and Tim Westerkamp and was shot at the Remarkable Mountains of New Zealand.
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