Superdry's boss is 'excited' by the progress the Cheltenham-based fashion brand is making.

The company has reported a jump in full-year store revenue of 59.8 per cent as it recovered from the impact of Covid restrictions,

However, in its year-end trading update, the firm revealed that footfall remains significantly below pre-Covid levels.

The group revealed that Q4 revenue was £159.7m, representing an increase of 17 per cent on the same period in 2021.

Ecommerce revenue also decreased year-on-year by 24 per cent, reflecting a shift back to in-store shopping.

Julian Dunkerton, Superdry's chief executive officer, said: "We continue to execute our strategy of returning the Superdry brand to a premium position and I am excited by the progress we are making.

"Despite the ongoing tough trading conditions and turmoil in the market, our focus on full price trading will deliver a strong gross margin improvement for FY22.

"We are conscious of the cost-of-living pressures on consumers, meaning that now, more than ever, we must continue to deliver product that stands for what is important to them: quality, style and sustainability at great value.

"As we head into FY23 we remain cautious on the macroeconomic outlook and the impact of inflation but are confident that our strategy is positioning the brand for future success."

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