On Saturday (June 29) the bus company will be offering free travel to armed forces personnel carrying a military ID card and to former servicemen and women carrying a veteran's badge.

Armed Forces Day is a chance for the public to show support for the men and women who make up the armed forces community - from currently serving troops to service families, veterans and cadets.

With events planned throughout the county, it is hoped that personnel will take up the offer to travel by bus to the event of their choice. Tickets will be available on the buses only, not through the app or online.

Rupert Cox, managing director of Stagecoach West (pictured right), said: "We are sending a clear and proud message to armed forces communities across the country that we appreciate them and are grateful for everything they do.

"We hope that personnel choosing to travel to a local event will have an enjoyable day and we are delighted to show our appreciation for their commitment to our country."

In March 2015, Stagecoach Group signed the Ministry of Defence's Armed Forces Corporate Covenant in support of the armed forces community.

As a signatory the company recognises the value serving personnel, regular and reservists, veterans and military families contribute to both the country and businesses across the country.

Later the same year the company was awarded the silver award through the Ministry of Defence's Defence Employer Recognition Scheme (ERS). The scheme encourages employers to support defence and inspire others to do the same.

It encompasses bronze, silver and gold awards for employer organisations that pledge, demonstrate or advocate support to defence and the armed forces community, and align their values with the Armed Forces Covenant.