City watchers are reporting that Cheltenham-based businessman Julian Dunkerton has invested further in the fashion business he is now back running.

The ever-restless Mr Dunkerton, who in April won his battle to regain entry to the boardroom of the company he founded then left at the start of 2018, has reportedly bought 50,000 more shares in Superdry.

Shares in the Cheltenham-headquartered listed business had been falling steadily since the beginning of 2018, which also happened to coincide with his exit from the company as he began concentrating on his Lucky Onion hotel chain and numerous other interests.

Apparently the 50,000 shares would have cost in the region of £199,000.

The share price on Tuesday, August 6, when the deal was done, was 398 pence. As of this morning, at just gone 10am, it was 423.20 pence per share.

Meaning he will already be more than £12,000 up - on paper at least - as a result.

When you consider he owns 15,172,105 shares in total (an 18.5 per cent stake) the increase in wealth works out nearer to £4 million.

It is perhaps worth noting that on January 5, 2018, the price per share was 2,074 pence and when he left the firm in March they were closer to 1,600 pence.