Services puts Co-op on road to franchise expansion
By Rob Freeman | 19th March 2021
Co-op has opened its first service station store which could pave the way for a doubling of its franchise shops by the end of the year.
The 2,000sq ft Cornwall Services shop off the A30 at St Austell is the 15th franchise in the Co-op portfolio with university campus among other sites which are poised to grow.
Head of new channels Martin Rogers said: "We're always looking for ways to reach new customers and members.
"Our franchise offering has gone from strength to strength as we focus on generating mutual value with forward thinking like-minded partners and our expertise and learnings in this area are helping us access new markets all over the country."
The expansion follows Co-op being upgraded to associated member accreditation by the British Franchise Association.
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