Pyjamas in, suits out as pandemic continues
By Sarah Wood | 3rd November 2020
Value fashion retailer Primark has seen customer demand for pyjamas grow, while sales of men's suits have dropped, reflecting a shift in lifestyle during the Covid-19 pandemic.
Associated British Foods, which owns the chain which has stores in Gloucester and Cheltenham, said sales of nightwear, leisure and children's clothing have increased since the start of the coronavirus crisis, as reported by the BBC.
On the flip side, demand for formal menswear was right down, as people worked from home.
AB Foods said that so far Covid-19 had cost Primark £2bn in lost sales and £650m in profit. It predicts that the latest round of lockdowns will hit sales by a further £375 million.
Since reopening its stores in June, the retailer said trade at its large city centre stores was down because of fewer workers in the city centres, as well as a drop in tourist numbers.
Primark doesn't sell online and has no plans to introduce a click and collect service during the lockdown beginning on Thursday (5th November).
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