Gloucester-based kitchenware brand ProCook is opening five more new stores ahead of the key 2025 Christmas period.

The new stores are opening in Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne. It takes ProCook's running total to 10 new stores this year, including those at the Cotswolds Designer Outlet which opened in the summer, and Hereford.

The five openings bring the company to 75 stores across the UK. ProCook, which also has stores at Gloucester Quays and in Cirencester, has committed to investment of £7 million across 22 new store openings since June 2024 when it announced its ambition to expand its retail estate to 100 UK stores.

The store expansion programme has created over 150 new jobs nationwide so far.

Lee Tappenden, CEO, said: "The five new additions to our store estate mark further strong progress and momentum towards our 100 stores ambition. With each new location, we're not only expanding our footprint but also bringing the ProCook experience to more customers in some of the UK's busiest shopping destinations.

"Our investment in our store estate reflects our confidence in physical retail and its role in showcasing our growing range - including our newest electrical products - in an engaging way. We're excited to build on this momentum as we head into the key Christmas trading period and beyond into 2026."

ProCook, the UK's leading direct-to-consumer kitchenware brand, says the 10 FY26 openings provide exposure to more than 120 million visitors annually.

Manchester Arndale alone attracts over 45 million visitors each year and will become the company's second location in the city following its Trafford Centre opening in late 2023. The upcoming Birmingham Bullring opening will give ProCook its third location in the UK's second-largest city and access to over 35 million annual visitors, following the opening of two new stores in Solihull and MerryHill last year.

A ProCook spokesperson added: "The majority of these new locations are larger-format stores designed to offer customers more space to explore ProCook's expanding range, including its growing line of small kitchen electricals.

"The Birmingham Bullring store will also debut a refreshed store format, reflecting the company's ongoing commitment to delivering an inspiring experienced-focused customer journey."