ProCook are expanding their profile on the high street by taking over 13 sites currently trading as Steamer Trading.

ProCook, who have their head office in Gloucester, bought Steamer Trading out of administration in January and has been looking at the performance of its stores since.

The acquisition saw ProCook take over 21 stores, eight of which will now be closed as they aren't considered viable.

The high street expansion will roll out across the coming weeks and take the number of ProCook stores to 50 across the country.

It will also broaden the reach from out-of-town outlets and leisure destinations to town centre locations.

In addition to the bricks and mortar additions, the retailer has a successful eCommerce platform and growing international presecnce.

ProCook owner Daniel O'Neill said: "After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment we have we have been forced draw the brand to a close.

"We have concluded that our best route to success is to utilise the most profitable sites in expansion plans for ProCook.

"This will enable ProCook to maintain a high street presence and will save jobs that would otherwise be lost.

"It's a sad day for the Steamer Trading brand, but even with our best efforts the model is not viable and therefore we're forced to close a few stores."

CEO Stephen Sanders added: "Given the current economic pressures faced by retailers on the high street we cannot afford to rest on our laurels, and the difficult decision we've come to will enable us to protect the rest of our portfolio.

"We are pleased that by transferring 13 stores to the ProCook brand we'll be able to preserve a significant number of jobs and will be offering full support to those whose roles are affected."