Popular Cheltenham pub rebrands
By Matt Hall | 7th August 2020
The Gloucester Old Spot in Cheltenham has earned a reputation for its great food and drink, not to mention its history.
And the Tewkesbury Road free house has revealed a rebrand to reinforce its values and identify itself as one of the leading pubs in the region.
Fitting its new brand name - The Gloucestershire Food Pub - the business is looking to evolve what it offers to encompass everything that is great about the county's larder.
Working with renowned local producers, The Gloucester Old Spot sources nearly all food and drink from Gloucestershire and the Three Counties.
Simon Daws, who has run the venue since 2010, said: "Food providence has always been fundamental to how we operate and the new branding is a formalisation of what we have always done.
"We hope to champion the sublime products and skills of local farmers and drink producers.
"We trade with two local family-owned butchers, our eggs travel just two miles and dairy, flour, breads and ice creams are all sourced from small independent businesses."
He continued: "Of course, a great choice of beer and cider is widely available and we continue to feature handmade cordials.
"A big leap for many customers will be buying English wine and Gloucestershire's Three Choirs Vineyard are represented on our list and selling well.
"This represents our onward journey through localism and we will be adding more great artisan producers as the weeks and month pass,"
Food suppliers include Court Farm, Gloucester Sausage Co, Martins Meats, Shipton Mill, St George's Bakery, Bennetts Ice Cream, Total Produce and Cheltenham Cheese Co.
Drinks come from the likes of Clavell & Hind, Stroud Brewery, Bristol Beer Factory, Wye Valley Brewery, Purity Brewery, Get Lush Cider, Cotswold Cider Co, Westons Cider, Robinsons Cider, Three Choirs Vineyard, Bottle Green Cordials, and Hayles Fruit Farm.
Head chef and fellow director Shawn Bound said: "We want to showcase amazing local produce for the sake of both quality and support of the county's economy, throw in the upside to the environment of food miles and it has to be the only way forwards.
"We employ local people and the snowball effect of spending money with independent local businesses will become an essential post-script to Brexit so let's grow it locally, cook it locally, and enjoy it locally."
The pair marked the rebrand by hoisting the Gloucestershire Severn Cross flag outside the pub.
As well as honourable mentions in The Good Pub Guide and The Michelin Guide to Pubs, the venue has an interesting past.
Before an inn was built on the site in 1844 (then the White Swan), a large elm tree grew in its place.
The tree was at the centre of a disagreement between local lords over who would receive the proceeds of its materials when felled, eventually resulting in destruction by the government.
The pub was owned by the Piffs family and housed a table made from the tree, hence the name Piffs Elm. Its name changed in 1979 to The Gloucester Old Spot.
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