Pillow invented in the Cotswolds wins design award
By Sarah Wood | 24th November 2021
A pregnancy pillow invented in Moreton has picked up an award from Junior Design Awards.
The Anna front lying pregnancy pillow by Natal Comfort won the Best Innovative Product Design (for parents) in the awards.
It allows pregnant women to sleep safely on their fronts - something women have always had to avoid for the duration of their pregnancies.
The Junior Design Award judges said: "Ask a pregnant woman what she misses most, and the answer might be sushi, it could be soft cheese but it's often simply the ability to lie on their front!
"Our panel was super impressed with this design that allows mothers to do just this all the way through their pregnancy and were fascinated to learn that lying on your front with your bump completely supported not only relieves the pressure felt on your hips, back and joints, but also has a range of medical proven benefits such as increased placenta performance and assisting with optimal foetal positioning.
"The judges loved this lightweight moulded foam cushion that they felt would be of benefit to so many women and the added bonus that it can be used as a baby pod when those nine months are up."
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