Creed Foodservice, the leading food wholesaler and catering provider, saw over 200 people flock to its Food Festival, hosted at their venue 'The Barn' in Cheltenham, yesterday (Thursday).

With the sun shining, the festival showcased new products and hosted insight sessions, bringing to life the latest trends and consumer behavior through demos from Creed's development chefs.

Chris Creed, managing director at Creed Foodservice, said: "The Creed Food Festival isn't just like any normal trade show, it's an immersive event giving food and drink suppliers from all corners of the country the opportunity to showcase their latest products and really connect with vast numbers of potential customers in a range of sectors, from hospitality and leisure, right through to education and care.

"The festival officially started at 10.30am, and we already had our first arrivals by 10.15am. There was a great atmosphere the whole day. It was wonderful to bring together so many innovative brands and celebrate the vibrant world of foodservice."

With an outdoor festival theme, the event was celebrated across two large fields, with The Barn at the centre.

The food festival saw a 80ft x 40ft marquee erected which housed over 50 stands, each brimming with various produce - from authentic Chinese bao buns and freshly baked French pastries, to delicious Italian pizzas straight from a wood-fired oven, and street food-inspired chicken boxes.

Creed's own demo chefs were cooking up fresh cuts of meat on an open fire in the Barn, creating mouth-watering mini burgers, sliders and loaded chips topped with brisket, sour cream and coriander.

Phil Vickery MBE, the former England rugby international, 2003 world champion, British Lion, Celebrity MasterChef winner and non-executive director at Creed Foodservice, was also at the festival, alongside various other members of the Creed team.