Superdry is opening a new store in Cheltenham to highlight the fashion retailer's style and performance clothing.

Described as a 'concept store', the outlet in Cheltenham's Promenade will showcase two of the brand's individual collections: Superdry Studios and Performance Sport.

The store opens its doors on 1st December after a big media launch.

The retailer's CEO and co-founder Julian Dunkerton will be leading the new concept drive in interviews with media publications including Punchline Gloucester.

The Superdry Studios + Sport boutique aims to bring 'culture, style and performance' to Cheltenham, featuring both men's and women's collections.

Last week, Superdry announced a ground-breaking partnership with Forest of Dean advanced engineering materials group Versarien.

The deal will mean integrating graphene-enhanced material into the fashion retailer's clothing lines.

The Studios look is designed to be 'effortless and aspirational' and made using fibres with a lighter environmental footprint such as organic cotton, hemp, yak and TencelTM.

The new store will feature the brand's popular recycled range and CULT pinnacle pieces.

Performance Sport combines technical standards across RUN, TRAIN, FLEX and SNOW styling.

Watch this space for more details.