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Gloucestershire Business News

New man in the top role at one of Gloucestershire's biggest employers

One of Cheltenham's biggest employers has a new man at the top of the tree.

Bathroom specialists Kohler Mira, who employ 850 people at their Cromwell Road factory, have appointed Craig Baker as their new managing director.

Baker has been with the Cheltenham-based firm for more than 20 years, first working as a design engineer.

Craig Baker, the new MD of Kohler Mira

After serving as a new product development director, he became marketing and customer service director in 2014 and was appointed deputy MD in January 2017.

He replaces Liz Hazeldene in the top role after she stepped down in March.

Baker said: "These are exciting times for Kohler Mira. I am delighted to lead our talented team as we take on the challenges ahead and continue to ensure that we maintain our marketing leading position."

Kholer Mira has three market-leading brands. Mira Showers, Kohler UK and Rada Controls - all of which will come under Baker's watch.


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Mira have been based at the Whaddon Works site on Cromwell Road in Cheltenham since 1937, then known as Walker Crossweller.

They became Mira in 1963 when merging with Miraflo before being taken over by American giant Kohler Co for £300million in 2001.

Daniel Brohn, President, Global Faucets, Kohler Co, said: "I have no doubt that Craig is the right person to lead and inspire the team at Kohler Mira.

"This business has some very strong strategic plans in place, and I know Craig will ensure the team continue to drive and execute those plans."

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