One of the most familiar sights on Gloucestershire's roads is set to be phased out as CM Downton is rebranded.

The distribution business, based in Moreton Valence, will take on the new look as part of EV Cargo Logistics - one of five business divisions within global logistics and technology business EV Cargo.

It will offer a full UK-wide service, covering both chilled and ambient logistics, across the same operational structure.

The rebrand will provide Downton with the platform for sustained growth as it takes advantage of the opportunity to operate under a single global brand.

Managing director Zac Brown, said: "We have a fantastic workforce across the Downton business and, even though we will now operate under EV Cargo Logistics, the legacy of the Downton name and the culture of quality and customer service upon which the brand was built will still remain.

"The move will signal an exciting new chapter in the company's history, helping to secure long-term growth and success under a global brand."

CM Downton was formed in 1955 by Conrad Michael Downton and his son Andy, who remains as an advisor to both Downton and EV Cargo Logistics, became managing director in 1985.

The business was acquired by EmergeVest two years ago, becoming part of EV Cargo later that year. Andy remains within the business as an advisor to both Downton and EV Cargo Logistics.

EV Cargo Logistics chief executive Duncan Eyre said: "The Downton name is synonymous with service and an ethos to go the extra mile for its customers.

"Rebranding to EV Cargo Logistics will allow it to build on that legacy and help secure a bright future for the business by expanding its customer offering.

"It will create advantages for customers in terms of operations, service and the ability to minimise cost increases by operating a lean structure as part of the global EV Cargo business."

The Downton name will not disappear from the UK's roads with trailers continuing to have an element of the familiar branding.