Neon Play, Cirencester based mobile phone game studio, yesterday announced Traffic Panic Boom Town, the latest in its Traffic Panic series which is available free for iPhone, iPad and Android devices.

With over one billion game plays since the first Traffic Panic game in 2011, this latest edition introduces city-building alongside the Traffic Panic mini-game: putting the power to control the traffic and earn rewards.

The more you play, the more you'll earn and the more buildings you'll unlock and be able to upgrade.

As your town grows, you'll move up through the levels and unlock additional intersections for even more chances to play and win.

Fans of Traffic Panic can get closer to the series with loads of behind the scenes art on the official Traffic Panic website (www.trafficpanic.com ).

CEO of Neon Play Oli Christie said: "This is the biggest game that Neon Play has launched and we're seriously proud of Traffic Panic Boom Town.

"We hope that players love building their dream towns and the added fun of the Traffic Panic mini game makes this a truly unique city builder.

"We are working with some fantastic global partners and we are really excited about working with Sony Pictures on the Emoji Movie event."