A new event will see landmark buildings in Cheltenham town centre lit up in a way they have never been seen before.

Light Up Cheltenham is a new event being run by Cheltenham BID (Business Improvement District) throughout February half-term.

It will be launched on Saturday February 10th by spectacular street theatre drumming group Spark!, who have been a hit in towns and cities across the UK and beyond.

Five major buildings will be floodlit from the Saturday until the following Sunday (February 18th) - The Municipal Offices, the Queens Hotel, Boots, the Brewery Quarter and the new John Lewis building.

BID Director Kevan Blackadder said: "We wanted to bring some colour and fun to Cheltenham town centre in what can be one of the quietest months of the year in towns and cities across the country.

"We would love to see people come into town in the late-afternoon and early evening; taking pictures in front of the buildings, sharing them on social media and maybe even some proposals on Valentine's Day when the buildings will change colour to red in celebration of the day.

"Our shops, restaurants, bars and leisure facilities will also be involved. Join us and help us to put the spotlight on Cheltenham."

Many other buildings that are lit throughout the year will also be joining in the fun and using the same two colour theme lighting throughout the week. Already signed up are Cheltenham Town Hall, Martin & Co, Beards, Knight Frank and Cotswold Transport Planning.

The main floodlighting will give a great contrast between the town's much-loved traditional buildings and the new architecture of John Lewis and the Brewery Quarter.

Details are being finalised for the launch of Light Up Cheltenham, with Spark! set to perform two sets in the town centre.