Marks & Spencer is to sell clothes from rival brands online as part of a plan to "turbocharge online growth".

The high street retailer has named the first wave to be sold under the banner Brands at M&S which will appear online over the next three months.

The first 11 names are womenswear brands Hobbs, Joules, Phase Eight, Seasalt Cornwall, Sosandar, White Stuff and YAS along with lingerie lines Sloggi and Triumph, menswear Jack & Jones plus Selected Homme and Selected Femme.

M&S is already offering curated lines from Early Learning Centre and Nobody's Child online, as well as branded kids ware including Russell Athletic, Ben Sherman and Original Penguin.

Director of brands Neil Harrison said: "As part of our Never the Same Again programme we're pleased to be introducing guest brands throughout the spring onto M&S.com as part of our plans to turbocharge online growth.

"The exciting mix will offer our 22 million customers product we already know they love and introduce them to some new brands - everything will be available with the benefits of shopping on M&S.com - from tailored Sparks offers to free next day click & collect.

"As part of our transformation, we also remain committed to developing the quality, style & value of our own ranges and sharing them with customers on M&S.com with energy, confidence & style."

In its latest interim results, M&S reported losses of £87.6million for the six months to September but online clothing and homeware sales were up 34 per cent.