Loyalty scheme boosts Pets at Home sales
By Sarah Wood | 5th August 2022
Pets at Home has seen a big increase in sales, thanks to a rise in increase in loyalty scheme members.
The retailer, which has stores in Gloucester, Cheltenham and Cirencester, said like-for-like sales were up six per cent across the group in the 16 weeks to July 21.
Compared to pre-pandemic levels, like-for-likes increased by 37.9 per cent. Total sales rose 7.1 per cent to £404.7 million, as reported by Retail Gazette.
Like-for-likes in the retail business increased 5.6 per cent year-on-year and 36.4 per cent compared to the same period in 2020. The veterinary division saw like-for-like sales grow 8.6 per cent for the year and 59.3 per cent compared to two years ago.
The number of active loyalty scheme members grew by 10.7 per cent year-on-year to a record 7.4 million customers during the period.
An average of 25,000 people a week during the quarter signed up to Pets at Home's Puppy and Kitten Club.
Subscription plans accounted for more than eight per cent of sales, growing 16 per cent to more than 1.5 million customers and generating £135 million.
The retailer said the passion and expertise of staff gives it a competitive advantage in the pet retail sector.
Copyright 2022 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.