Fashion favourite, Joules, has opened at Gloucester Quays just in time for Christmas.

With vouchers on offer for the first shoppers through the door, people queued from 4am for the 10am opening. The first shopper through the door bagged a £200 voucher, with £100 vouchers for the next 10 people and £50 vouchers for the following 10. The first 150 customers also received a goody bag.

The new store is located between The Nike Store and new Cosmetics Company Store. It will sell men's, women's and children's fashions in its distinctive country style, as well as a range of homeware.

Joules is just the latest in a line of new stores to open at the Quays, following Jack Wills and Ted Baker earlier this year.

The Gloucester Quays store is Joules' eighth, and largest, outlet store.

Punchline says: "This is more great news for Gloucester. Having quality brands like Joules in the city will stop shoppers from heading to Cheltenham or Bristol."