Jojo Maman Bébé "severely damaged by the pandemic lockdowns"
By Matt Hall | 24th June 2021
Maternity wear and baby clothing retailer Jojo Maman Bébé has revealed a loss in its latest financial results, blamed on the impacts of the coronavirus pandemic.
Founded in 1993, the business has 90 stores across the UK including one at Stroud's Five Valleys Shopping Centre and one on Regent Street in Cheltenham.
Despite online sales increasing 29 per cent in the year to 30th June 2020, total sales at JoJo Maman Bébé dropped 6.9 per cent to £62.3 million.
Jojo Maman Bébé said it was forced to halt its newly launched American direct-to-consumer business in 2020, to refocus on its UK, Irish and worldwide markets.
A statement read: "While retail trading was severely damaged by the pandemic lockdowns, sales were encouraging when the predominantly local stores were permitted to reopen.
"The business had to bid a sad farewell to a couple of their much-loved UK stores where end-of-lease negotiations to reduce occupation costs were not successful.
"Notwithstanding this, maintaining a bricks-and-mortar presence in parent-friendly communities and county town centres remains a critical element of the JoJo brand, and is boosted by the trend in consumers moving to localised shopping."
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