JoJo Maman Bébé celebrates bouncing baby clothes sales
By Laura Enfield | 28th February 2023
Baby goods retailer JoJo Maman Bébé has celebrated a recovery in sales after shoppers returned to the high street post pandemic, reports The Retail Bulletin.
In the year to June 2022, turnover increased by 13% to £70.9 million while in-store sales increased by £11.7 million.
Online revenue declined by £3.9 million on the prior year and web sales accounted for 55% of the retailer's total business in the year compared to a previous 66%.
Founded in 1993 from a kitchen table, today the brand has 80 stores across the UK and Ireland including Cheltenham, Stroud and Monmouth.
It stocks baby clothes, toys and products such as changing mats and maternity wear and its clothes have previously been worn by the Princess of Wales.
Sales were impacted by the covid lockdowns and during the period, JoJo Maman Bébé developed a personalised gift wrap service and extended its product range to include third party gift brands. It also launched a shoe collaboration with Start-Rite.
Other initiatives included the development of an omnichannel loyalty programme to increase customer engagement, which achieved over 64,000 sign-ups.
In April last year, JoJo Maman Bébé was acquired by Next and a group of investment companies led by hedge fund Davidson Kempner.
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