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Gloucestershire Business News

Freemans Event Partners teams up for festive events

Gloucester-based Freemans Event Partners has secured a multi-year agreement with events specialist RG Live to deliver food and drink across its nationwide Halloween and Christmas light trails.

The partnership covers 13 venues across the UK, with 10 sites operating Christmas trails and six transforming for Halloween. Several landmark venues will host both seasons.

Highlights of the Christmas programme include Neverland at Kenwood House in London and The Palace of Oz at Blenheim Palace. Other iconic venues covered by the partnership include Gloucestershire's Westonbirt Arboretum, The Royal Botanic Gardens in Edinburgh and Leeds Castle.

The trails are expected to attract a total of 2.7 million visitors.

Freemans will oversee the complete food and drink operation, from product development to onsite delivery, ensuring a consistent service across all venues.

Matt Luscombe, CEO of Freemans Event Partners, said: "This contract represents a significant commercial opportunity for both Freemans and RG Live. Our focus is on delivering an experiential food and beverage offer that excites visitors, builds spend per head and strengthens the overall profitability of these trails. RG Live has established a powerful seasonal events portfolio, and we are proud to be their long-term partner in driving growth."

Matthew Findlay, live experience director at RG Live, said: "Our trails are designed to captivate audiences and create lasting memories. Freemans Event Partners' ability to deliver at scale and adapt to the character of each venue ensures our guests enjoy a fully immersive experience from start to finish. This collaboration not only enhances the visitor journey but also strengthens the long-term growth of our seasonal portfolio."

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