Skip navigation

Gloucestershire Business News

Freemans ditch catalogue in rebranding

Freemans has ditched its long-standing catalogue as it looks to turn itself into a "vibrant digital department store".

The clothing retailer, which has been owned by parent company Otto UK, has printed the catalogue since it was founded in Bradford in 1905.

But it has moved the business fully online as part of a new branding.

Chief customer officer Richard Cristofoli said: "We're incredibly excited about relaunching Freemans into the market at pace - we think there's never been a better time for launching a vibrant digital department store backed by new product offer and a refreshed credit proposition.

"The reality is people carry the largest catalogue in the world in their pocket.

"It's not about removing all paper but refocusing it on inspirational, magazine-like content and then letting the m-site and app do the catalogue and content role."

Related Articles

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Thursday, September 24 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Thursday, September 24

The latest important news and updates from across Gloucestershire as the coronavirus crisis continues.

Chancellor announces Jobs Support Scheme to replace furlough Image

Chancellor announces Jobs Support Scheme to replace furlough

Chancellor Rishi Sunak has announced a Jobs Support Scheme to replace the furlough system as part of a winter economy plan which includes extended deadlines to repay loans and tax bills as well as lengthening the VAT cut for hospitality and tourism sector.

Gloucester Quays newest arrival opens doors Image

Gloucester Quays newest arrival opens doors

Fragrance and personal care brand Molton Brown has become the latest arrival at Gloucester Quays.

One in four hospitality businesses could fail this year Image

One in four hospitality businesses could fail this year

Almost a quarter of pub and hospitality businesses believe they will struggle to last beyond the end of the year without fresh government support.

Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.