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Gloucestershire Business News

Forest of Dean anti-littering campaign receives Lucozade Ribena boost

Lucozade Ribena Suntory is funding an additional two years of Love Your Forest - the Forest of Dean's anti-litter campaign.

The Coleford-based firm is working with Hubbub and local partners to extend the campaign's scope to boost local recycling rates.

Love Your Forest will be taking the learnings of Hubbub's 'on-the-go' recycling projects that are being run in Leeds, as well as Swansea and Edinburgh and pilot them in the Forest of Dean.

Visitors to the area can expect more ingenuity from the campaign that brought them the Litter Shop Of Horrors, The Trashconverter and Communitrees designed to achieve twin ambitions of reducing littering and increasing recycling rates.

Interventions will include the introduction of bespoke on-the-go recycling bins in four pilot towns (Coleford, Lydney, Cinderford, Newent), recycle reward machines run in conjunction with local retailers, and clear and consistent messaging throughout the Forest of Dean.

Results from the campaign will be made publicly available - as with all previous campaigns run by Lucozade Ribena Suntory and Hubbub - in order to support local authorities and government to increase on-the-go recycling in other rural communities across the UK.

Michelle Norman, director of sustainability at Lucozade Ribena Suntory said: "We are thrilled to expand our funding and partnership for the Love Your Forest campaign.

"The spirit of 'Growing for Good' at Lucozade Ribena Suntory is something we take seriously within our business, but also our wider communities - and we're proud that we can support more sustainable behaviour in the Forest of Dean.

"The success we've seen in anti-littering in the Forest of Dean and in Hubbub's recycling initiatives across the UK make us excited to see how our communities embrace the new focus. We know 2020 will be another successful year for Love Your Forest."

Cllr Sid Phelps at the Forest of Dean District Council, added: "We are delighted that Love Your Forest will continue for a further two years, involving the whole community in tackling the litter problem in a positive and engaging way.

"It is also very exciting to expand on this by offering on-the-go recycling facilities, creating a conversation about the benefits of a circular economy and empowering our community to take the next step in taking care of littering in the Forest of Dean."

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