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Gloucestershire Business News

Dr Martens to add £10 to price of its footwear amid rising costs

Dr Martens has announced plans to raise the price of its famous footwear by £10 a pair, because of rising costs of raw materials and transport.

The bootmaker said that prices of leather, metal eyelets, soles and shipping costs had risen dramatically, and therefore it would have to increase the price of its products in both Europe and the US.

Kenny Wilson, the chief executive of Dr Martens said: "It is not one factor. We are just seeing general inflation in everything in every market. We have been holding off on price increases, but we will need to as of autumn/winter next year."

Reports suggest that these price rises will likely be implemented in July 2022, adding £10 to the classic 1460 eight-holed boots in the UK, taking them to £159 a pair.

This news comes as Dr Martens reported a 16 per cent rise in sales for the six months to September 30, to £370m. Pre-tax profits also increased by 46 per cent to £61.3m.

Mr Wilson added: "Our strong first half performance combined with the continued momentum in direct to consumer trading into the second half gives us confidence in achieving market expectations for the full year.

"I remain hugely excited about the growth potential of the Dr Martens brand."

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