Did retailers enjoy an Easter trading boost?
18th April 2017
Figures have been published today about the number of visitors to UK High Streets over the Easter weekend.
According to retail intelligence group Springboard, footfall on Good Friday went down by 5.9 per cent compared with the figures for 2016.
However, footfall went up by 4.6 per cent on Easter Saturday and by 1.8 per cent on Easter Sunday.
Springboard's marketing and insights director Diane Wehrle told the Independent that the figures were partly due to better weather on Good Friday compared with the following two days.
She also cited research that suggested spending increased outside of normal retail hours, which may mean that cafés and restaurants benefited more from the rise in footfall than retail outlets.
"This is believed to be a consequence of the worsening of consumer confidence and inflation, which has led to more conservative shopper spending on retail goods and their increased preference for spending on experiences," she told the Independent.
What do you think? Email mark@moosemarketingandpr.co.uk
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