Co-op and Superdrug launch meal deal partnership
By Sarah Wood | 20th May 2019
The Co-op will supply health and beauty chain, Superdrug, with a food-to-go range in a unique meal deal partnership.
A trial phase will see the Co-op supply its own brand products to seven Superdrug branches located at railway stations and airports from this summer, as reported by Retail Gazette.
The range will include more than 40 food products, including vegan and gluten-free choices.
The Superdrug branches taking part in the trial are located at East Midlands, Bristol and Edinburgh airports, and Brighton, Sheffield, Victoria and Fenchurch Street railway stations.
The move continues the expansion of Co-op own brand products into new channels, following the wholesale agreement to supply 2200 Costcutter stores, and the acquisition of Nisa.
It's not yet known whether the partnership will expand to high street stores, including those in Cheltenham, Gloucester, Stroud and Cirencester.
Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.