Insurance firm Cirencester Friendly has announced a key appointment to its growing Senior Management Team.

Andy Peters joins the business as interim director of distribution and sales. Cirencester Friendly said the appointment will support ambitious growth plans within the Protection market.

Mr Peters brings with him extensive financial services intermediary distribution experience. He has held posts, and was the co-founder and distribution director, at Bright Grey and more recently Guardian as well as national partnerships director with Royal London.

He said: "I'm so pleased to have secured this opportunity with Cirencester Friendly where I'll be able to continue working collaboratively with great people - this is a real attraction for me.

"I really enjoy finding and creating great partnerships with organisations and, as a work ethic, believe they are deeply important. It's a fantastic new challenge for me and I'm really keen to get delivering against their exciting strategy."

David Macgregor, commercial director at Cirencester Friendly said: "We have set some ambitious plans for the future and believe Andy is the right person to help us to move forwards and deliver on these. Using his extensive financial services experience, he will be instrumental in bringing on new, good quality advisers as well as strengthening distribution opportunities and relationships for the business with those who already support us.

"We look forward to welcoming Andy to the Society and working with him to help support us with the delivery of the Society's objectives."