Superdry launches new look store
By Sarah Wood | 19th September 2025
Cheltenham-based Superdry opened its first new look store yesterday (September 18).
The new format Superdry & Co store marked the fashion brand's return to Nottingham.

Writing on LinkedIn, Superdry wrote: "This is more than a store opening; it's a landmark moment for Superdry. It's our first new store this year, and it embodies the premium look and feel that will define the next chapter of our brand.
"The store is lighter brighter, and more contemporary - the perfect environment to showcase our AW25 collection of preppy, timeless pieces."
The new store includes a vintage section, as part of the brand's commitment to sustainable fashion, which it is continuing to roll out across its store estate.
Superdry concluded: "We look forward to welcoming shoppers back to Nottingham and inviting them to experience our new Superdry & Co format — a chance to rediscover the best of our brand."


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