Aldi launches new fish range to support British fishing industry
By Matt Hall | 12th May 2021
German supermarket chain Aldi is launching a new range of seasonal fish in a bid to support the British fishing industry that has been hit hard by the closure of hospitality venues.
On sale from this Thursday (May 13), the 'Specialbuy' range features species mostly fished on the south coast of Britain that would normally have been sold to restaurants across the UK and Europe.
It marks the first time that species such as Dover Sole, Lemon Sole, British Hake and Cornish Sardines have featured on the supermarket's shelves, and the first time that Turbot has been sold in any major UK supermarket.
The fish is sourced from hundreds of independent fishermen working off the south coast who sell their catches at fish markets in Plymouth, Brixham and Newlyn, and is the result of Aldi extending its partnership with Plymouth-based supplier Sound Seafood.
Julie Ashfield, managing director of Buying at Aldi UK said: "At Aldi, we're committed to supporting British food producers. With so many challenges facing the British fishing industry, we spoke to our suppliers to see what we could do to help.
"We're delighted to be able to purchase this seasonal fish stock that might otherwise go to waste, and it's great for customers too who'll be able to enjoy restaurant quality seasonal fish at Aldi prices."
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